The Cabinet is an ideas company.

Our work spans insight, innovation, strategy, branding and design.

ABOUT | WORK | LIQUIDZINE | CONTACT

LATEST WORK

Reviving a local landmark.

Thinking

LIQUIDedit

Dec 16, 2024

LIQUIDedit

LIQUIDedit

Dec 16, 2024

The latest brand, design and innovation trends.

LIQUIDedit

Dec 16, 2024

TRENDS

Thinking

How global travel is helping to redefine the drinks industry

LIQUIDthinking

Jul 10, 2025

How global travel is helping to redefine the drinks industry

LIQUIDthinking

Jul 10, 2025

Travel and drinks have always gone hand in hand.

LIQUIDthinking

Jul 10, 2025

THINKING

Choosing how Johnnie Walker plays in culture

WORK

Lagavulin - Offerman Editions

We were tasked with creating a limited edition Johnnie Walker Black Label x Squid Game idea. We wanted the fans to feel as connected to the franchise as possible. And so, dressing Johnnie Walker in the iconic green tracksuit made perfect sense. Every

We were tasked with creating a limited edition Johnnie Walker Black Label x Squid Game idea. We wanted the fans to feel as connected to the franchise as possible. And so, dressing Johnnie Walker in the iconic green tracksuit made perfect sense. Every

We were tasked with creating a limited edition Johnnie Walker Black Label x Squid Game idea. We wanted the fans to feel as connected to the franchise as possible. And so, dressing Johnnie Walker in the iconic green tracksuit made perfect sense. Every

We were tasked with creating a limited edition Johnnie Walker Black Label x Squid Game idea. We wanted the fans to feel as connected to the franchise as possible. And so, dressing Johnnie Walker in the iconic green tracksuit made perfect sense. Every

We were tasked with creating a limited edition Johnnie Walker Black Label x Squid Game idea. We wanted the fans to feel as connected to the franchise as possible. And so, dressing Johnnie Walker in the iconic green tracksuit made perfect sense. Every

Introducing Moatwood, invigorating the gin world with raw ocean power.

Refreshing vitality & elemental smoothness define the character of Moatwood, which is crafted with precision by expert distillers using a sustainable single-shot distillation

Introducing Moatwood, invigorating the gin world with raw ocean power.

Refreshing vitality & elemental smoothness define the character of Moatwood, which is crafted with precision by expert distillers using a sustainable single-shot distillation

Introducing Moatwood, invigorating the gin world with raw ocean power.

Refreshing vitality & elemental smoothness define the character of Moatwood, which is crafted with precision by expert distillers using a sustainable single-shot distillation

SOCIAL

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Luxury Branding & Packaging for Eve Vodka by The Cabinet

Bringing temptation back into the Vodka category.