Changing the face of blended Scotch for a younger audience.

Over the last decade American drinkers have been rekindling their love for American whiskey.  In particular, Rye Whiskey.  This is with a nod to the past when rye was commonly used in the production of Scotch.

Progressive as ever, Johnnie Walker’s High Rye has been created to capture the essence of American Rye Whiskey, through clever typographical styling mirroring the authenticity of bourbon packaging, juxtaposed with the heritage and credibility of Johnnie Walker through the careful representation of existing assets.