Appealing to those who are daunted by Tequila.
The Tequila market is booming, but for some its still largely an overlooked drink, considered too masculine, too strong, too challenging.
Created by an all-female team, Neurita was masterminded to make tequila accessible to an audience who were being left out, with a liquid designed specifically for creating the perfect margarita, for lovers of cocktails. With a design so unlike any other tequila before it, Neurita is proudly breaking category stereotypes in a dynamic and progressive way.
#1 flavoured Tequila on Amazon in year 1.
RESULTS
New flavours introduced, driven by consumer demand.